Coprima | Alex Lai, Partner


Alex Lai

Vita Alex Lai.

More than 18 years of experience in the field of print finishing.

As managing partner of the globally active company Long New, Alex Lai is a specialist in the field of mechanical engineering. His professional background underlines his great expertise and broad knowledge:

Construction of electrical systems, distribution systems and optimisation of machine installations. Designing, developing, simulating, testing and integrating hardware. Technical product training for customers, suppliers and other members of the sales team.

Communicate with customers, other engineers and relevant stakeholders to ensure ongoing engineering projects are on schedule and to finalise details of upcoming projects. Coordinate the manufacture, installation, maintenance and support of electrical engineering projects to ensure safety and compliance with customer requirements. Oversee the design team and provide technical support. Worked as an electrical engineer and sales engineer in Long New Industrial Co, Ltd.

Developed business plan based on printing industry and analysed market trends. Researched and analysed a variety of marketing information, including marketing trends, price lists and information on competitors and products. Acted as customer service manager at Long New.

Hermann-Hollerith-Str. 15
52249 Eschweiler, Germany
Tel: +49 (0)221 / 94 99 53 60
Mobile: +886 (0)921 / 74 22 10

As building an excellent team and enhancing implementation capabilities have always been Long New’s key principles, Alex Lai has been increasingly and actively pursuing business partnerships and technical collaborations in recent years to meet the diverse needs of customers, fully utilising the resources and advantages of different regions to create the highest possible market value. In this context, he has worked as a sales and service manager at Long New.